Maximize Facebook Advertising Even As a Small Business
The world of social media is a valuable tool for marketing. Given the billions of profiles that Facebook has, this provides a number of prospects to businesses of all sizes. According to research, Facebook users spend around 6 hours a month on their site. Given that number, it seemed that people are using Facebook more than Google. 50% of Facebook users are using their mobile devices to check on products and services.
One of the best ways on how to catch the attention of your market is through a strategic advertising campaign in Facebook. Facebook Advertisement, just like any other advertisement, should be planned in a well organized manner. Other than pool of profiles that Facebook segregated according to interests based on the liked pages and demographic, it also has a 47% trust rate from its users when it comes to paid Facebook advertising. This makes the social media platform an effective catalyst for increasing the conversions. What are the factors to look into when making a Facebook ad?
Factors that make an effective Facebook Ad
The reach is an important consideration. Making a content go viral is a big possibility given the right voice, timing and the use of multimedia. Also, it is an option to boost the post. The good thing with a paid advertisement is that you can choose how much money you want to spend. Facebook provides a certain reach for a minimal price.
Reach is not the sole indicator of a successful Facebook ad. You need to make sure that the right market sees what you post. This way, it is a possibility to increase the conversion since they are typically the ones who will make a purchase from your business.
You can target the specific market by implementing the right market research. For instance, ask who uses your product? Also, where are they located? What are the typical keywords that will be typically of interest to your market?
One of the most effective means of expanding your reach for your business is by expanding the number of likes of a page. The more people following you on this social media platform, the more prospects can easily see your posts on their feeds. It is also possible to promote a page instead of a post. This way, you have an easier time to increase the number of likes.
Having Trouble With Your Facebook Advertising Strategy?
If you are having trouble with your social media presence in Facebook, let Strategic Mobili assist you. Strategic Mobili will help your company adapt to the changing Facebook algorithm, as well as the newest trends. We specialize in helping small to midscale firms in expanding, and maximizing their markets using the right advertising campaign that is specific for your niche. We’ve been able to help different companies from different fields get to where they want to be.
So how can we help your Facebook advertising campaign? Strategic Mobili offers cost-effective assistance to your social media needs. We study your market, your company, and your current strategies, before we suggest implementing the necessary changes. This way, your company can adapt to the changing times.