World Wide Web has changed over the past years. In fact, responsive websites make the most buzz today. Given the number of tablets, phones and other mobile devices that could connect online, web designers were forced to adjust to the changing times. Though modern mobile friendly website designs are highly suggested, only 11.8% of these sites are offering responsive web design. This is a small number compared to the projected 80% that has been circulating online.
So what makes responsive websites really important? If you have a local business, it is imperative that you have one. Regardless if you are making a transaction through that website or not, you need to make sure that you adapt your web design to smaller screens from tablets to phones.
Numbers to convince you
90% of people in the US are now using multiple devices with different screen specifications when connecting online. Almost half of the online users complain about websites that are not really optimized for mobile usage.
According to Google, 60% of searches now came from mobile devices, surpassing both laptops and desktops. Also, mobile traffic now consists the 16% of the total web traffic. In terms of conversion, you have 67% of users who will most likely purchase using a smartphone, if the website is mobile friendly.
SEO and Web Traffic
It is safe to say that having a mobile friendly website means that you think of your visitors’ overall web experience. Consequently, the better the web experience, the more likely that your potential market is going to purchase a product or service that you offer.
And it just doesn’t end there. Recently, there is an update on Google’s algorithm which now considers mobile friendly designs to get an edge over non-mobile optimized websites. This simply means that a website adapted to mobile devices has a higher chance of reaching Google’s first page.
Why do you even have to care about this update in Google’s algorithm? If you will look at the statistics, 75% of users don’t even go to the second search result page. And Google being the biggest search engine in the world, this means that if your website is found somewhere in the second or third page, most likely, you lose a large chunk of your potential web traffic. According to a study, 93% of online users begin with a search engine.
Adjust and expand your market
Given the 11.7 billion searches that Google receives monthly, not to mention its 75.2% share in US search engine market, it is the largest, search engine company out there. In fact, if you will consider the mobile search market, Google even has a larger control of 87.1%.
These numbers suggest the importance of updating your web design’s responsiveness to smaller mobile devices. With this step, it is possible to maximize your company’s online presence. Not only do you get the chance to boost your website’s traffic, but you could also increase your market share.
Strategic Mobili offers internet marketing solutions to businesses of all sizes. This Idaho based company has provided effective and up to date internet marketing solutions such as social media marketing, web content generation and more.
For more information. Feel free to contact us.