With 2014 now behind us, what are your branding efforts this new year? Branding is an important aspect of a company’s success. Over the years, branding strategies that we’ve used were mainly things we learned from the 1950s to the 1960s. With the internet and social media being present today where information flows left and right, it is imperative that businesses adjust in order to adapt to the changing times. New rules are expected to supplant the old ones. For this coming 2015, here are some branding tips that could just work.
Ever heard of corporate social responsibility? Young people, especially those who are considered part of Generation Y are more likely to support brands that adhere to their perception of values. That’s the same group of people who will either praise or bash your brand for what you support or not support.
How does a company stand regarding issues that affect society? Do you support green technology? Perhaps, you support the welfare of small people in your community? If you’ll look at big brands, they do their best to become socially aware.
Get the trust of customers
They say word of mouth is the most effective means of advertising. It costs nothing, while it converts so much better. In the online world, this is also true. Unfortunately, word of mouth online can also backfire. A single negative review can create a negative ripple effect for your business.
How do you earn the trust of your customers online? For one, make sure that you minimize the waiting time to respond to their messages. Regardless if it is a refund or an inquiry, keep in mind that communication is important in order to get the attention of your customers and potential market.
Consider mobile devices
Mobile internet is now common that a lot of companies are looking at mobile marketing specific strategies. To give you an idea just how much mobile internet people used in 2014, between December 2012 to December 2013, 6 more hours are spent by US based smatphone users on their devices. By the end of 2013, total of 34 hours a week has been spent glued to the small screen of their smart phone. Also, an interesting number showed that 44% of cellphone owners brought their phones to sleep so they won’t miss any updates online.
An advertising campaign tailor fitted for mobile users’ behavior will do great things for your business. Having a mobile friendly website, to having an Instagram account can all contribute to your branding this 2015.
Cater to a community where people interact
If you look at brands such as Starbucks, who would believe that they were able to reach their status mainly with their coffee? If you check their Facebook page, they made it possible to reach out to their 27 million followers building a community for various topics that may interest their market.
Now that 2014 is over, do you now have plans for 2015? Whether building a brand from scratch or revamping an existing one, let Strategic Mobili help you achieve your goals for this new year. We are specialized in providing internet marketing, and branding to companies of all sizes. Feel free to contact us for more information.